Community+ is a new database content platform proposed by Shui On Land, which analyzes and creates diverse community projects from the inside out. The internal role is to study the cases of various communities in real estate and provide members with professional research and creative inspiration. Externally, it provides information for users concerned about the real estate community and attracts more users to participate.
The Community+ logo consists of two parts. The graphic logo uses simple geometric shapes to form the letter C, and the negative space between “C” and “:” forms the plus sign. As a platform, it combines the meaning of dialogue with people, a sense of community, and being recognizable. The use of colors reflects its diversified, lively, but professional personality language.
Community+是瑞安房地产提出的一个新型的由内而外，分析和创造多元社区项目的数据库内容平台。在内部的作用是分析多元社区的案例，提供成员专业的产品研究和创造灵感，推动搭建新型的可持续项目。对外，为关注房地产社区领域的用户提供研究信息，吸引更多用户参与其中。Comminity+的logo由两部分组成，图形logo的元素运用简单的几何形状组成字母C, “C”和”:”之间的negative space形成了”+”。作为一个信息传达的平台，巧妙的结合了与人对话的含义，让其在具有辨识度的同时也赋予了品牌理念。颜色的运用上采用了4个饱和彩色，体现其多元化，活波但不失专业的个性语言。
